汽车美容行业新趋势
一、现状:需求增大,人员却不专业 First, the status quo: demand
increases, the staff is not professional
根据调查了解到,约有一半的的车主都有汽车美容方面的需求。比起过去的修车换件,现在的车主更希望在平时能多养护汽车来延长其使用寿命。人们不再单单满足于汽车的代步功能,还希望汽车能彰显自己的品味和地位,并给人以时尚美观的感受。另外,现在很多二手车买卖通过互联网实现了很高的成交量,二手车的保养需求也为汽车美容行业带来了不小的商机。不过虽然现在很多地方都能看到不同档次的汽车美容店,但是真正能做到专业汽车美容的真的不多,尤其是路边那些夫妻店,几乎没有什么技术含量可言。以上汽车美容行业的短板都是未来该领域创业者值得关注和改进的地方。
According to the survey, about half of the owners have car beauty
needs. Compared to the past car repair parts, and now the owners want to
maintain more cars at ordinary times to extend their service life.
People are no longer satisfied with the function of moving cars, but
also hope that the car can show their taste and status, and give people a
sense of fashion and beauty. In addition, now many second-hand car
sales through the Internet to achieve a high turnover, the use of
second-hand car maintenance demand for the automotive beauty industry
has brought no small business opportunities. But although it can be seen
in many places of different grades of automotive beauty shops, but
really can do professional automotive beauty really is not much,
especially those roadside shop, almost no what technical content. The
above automotive beauty industry's short board is the future of this
field entrepreneurs worthy of attention and improvement.
二、未来趋势:专业化、品牌化的连锁之路 Two, the future trend: specialization, branding
chain road
随着汽车保有量的逐年增加以及汽车美容行业消费者群体的逐渐成熟,更加专业化和品牌化的汽车美容店将受到更多车主的欢迎。说道专业化和品牌化,就不得不说汽车美容连锁店这种经营形式了,所谓连锁,就意味着不管是哪里的店,只要是同一个品牌,都会提供统一的专业化服务,会员制也会应运而生。汽车美容行业在未来很有可能会演变为我国服务业领域的一个新兴支柱产业。说到这里可能有些没有技术又缺乏行业知识的创业朋友就开始心灰意冷了小编却觉得情况并没有那么糟糕,毕竟现在很多成熟的汽车美容加盟总部都会提供专业的技能培训,所以只要创业者踏实肯干,也不愁在该领域分一杯羹。对于创业者来说,越早的为该趋势做准备,就越容易抢占先机,到后期自然会比其他行业新人有竞争力。
With the increasing number of car ownership and the gradual maturity of
consumers in the auto beauty industry, more specialized and brand car
beauty shops will be welcomed by more owners. Said the specialization
and the brand, we have to say that the car beauty chain store this form
of management, the so-called chain, it means that no matter where the
shop, as long as the same brand, will provide a unified professional
services, membership will emerge. The automotive beauty industry is
likely to evolve into a new pillar industry in the service sector in the
future. There may be some lack of industry knowledge and technology
without entrepreneurial friends began a small but downhearted feel that
the situation is not so bad, after all, now many mature automotive
beauty franchise headquarters will provide professional skills training,
so long as the entrepreneur sureness, do not worry in this area share.
For entrepreneurs, the earlier the preparation for the trend, the more
likely to seize the opportunity, and later will naturally be more
competitive than other newcomers.