一、前三分钟当一个客户走进汽车展厅的时候,绝大多数的客户首先希望自己(注意,是自己,不需要销售顾问干预)可以先看一下展厅内的汽车。把握时机,当客户的目光聚焦的不是汽车的时候,他们是在寻找可以提供帮助的销售顾问;动作:他们拉开车门,要开车前盖,或者他们要开后盖等,这些都是信号,是需要销售顾问出动的信号。注意问题:以上这些行为提示我们:在客户刚走进车行的前三分钟还不是接近他们的时候,你可以打招呼、问候,并留下一些时间让他们自己先随便看看,或者留一个口信,“您先看着,有问题我随时过来。”
First, the first three minutes when a customer walks into the car exhibition hall, most of the customers want to first look at the car in the exhibition hall. Seize the opportunity. When the eyes of the customer focus not on the car, they are looking for a sales consultant that can provide help; the action: they open the door, drive the front cover, or they want to open the back cover. These are signals, signals from sales consultants. Note: these actions suggest that when the customer is not close to them three minutes before the car has just entered the car line, you can greet, greet and leave some time for themselves to look at them, or leave a message, "you look at the problem, I'll come at any time."
二、初次沟通的要点——初步降低客户的戒备,逐渐缩短双方的距离,逐渐向汽车话题转换成熟的销售人员非常清楚,这是客户从陌生开始沟通的时候,一般不先说与车有关的事情。可以谈刚结束的车展,还可以谈任何让客户感觉舒服的,不那么直接的,不是以成交为导向的任何话题。比如,可以是与客户一起来的孩子,长的真高,多大了,比我侄子可高多了;也可以是客户开的车,或者客户开的车的车牌,您的车牌号码是特选的吧,等等。 所有这些话题的目的就是为了初步降低客户的戒备,逐渐缩短双方的距离,逐渐向汽车话题转换。这前三分钟也是递交名片的好时候,也是你记住与客户同来的所有人名字的好时候。
Two, the main point of the initial communication - the initial reduction of customer readiness, gradually shortening the distance between the two sides, the gradual conversion of mature sales personnel to the car topic is very clear, this is the customer from the strange beginning of communication, generally do not first say things related to the car. We can talk about the just concluded auto show, and we can talk about anything that makes our customers feel comfortable, not so direct, not any transaction oriented. For example, can be a child with the customer, the length of the height, how big, more than my nephew can be much higher; also can be a customer's car, or the car's car license plate, your license plate number is special, and so on. The purpose of all these topics is to reduce customer alerts, gradually shorten the distance between the two sides, and gradually switch to the topic of the car. The first three minutes are also a good time to submit business cards, and also a good time for you to remember names of all the people you come with.